Delegates led by Minister of Environment and Tourism N.Tserenbat attended the second Asia Destination Film Forum, which aims to recognize the films that promote destinations through innovative and engaging storytelling, held in Bangkok, Thailand on January 30. The focus of the Asia Destination Film Forum is to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling.
Participants highlighted that tourists are more experienced and looking for new destinations and new experiences. Numerous films have inspired millions to visit destinations. Especially in recent years, there has been growing phenomenon that tourists visit to the places featured in films and user-generated social media video clips.